ENT 3003

1) Colleen at the Rusty Crickett The Rusty Crickett is a store where I am from in Sarasota, Florida. It has a lot of unique items such as clothing, apparel, jewelry, and more. I chose Colleen as my market expert. I did this because their store, like mine would, caters to women. Though they don't specifically have fitness apparel, they are popular for their clothes and prom dresses, and their target market is similar to mine in terms of age. I had known about the Rusty Crickett, and shopped there before, so the shop came into mind when I read this assignment. I simply sent them a message on their Facebook page explaining the assignment, and scheduled a phone call. We discussed my business idea and I asked for any thoughts or advice she had, especially when it came to targeting that segment. For example, how she got the word out about her business, and how she advertises it. One thing she mentioned that stuck out, is since her business is primarily focused around women, she likes t...

1) You For my business concept, and the industry it's in, I feel as though I have a pretty good deal of experience in.  For the last 5-6 years, the gym and fitness apparel have played a huge role in my life, as I used to compete in physique/bikini competitions. Even when I am out of competition prep, the gym and fitness play a huge role in my life. I personally am someone that loves having a cute outfit to wear to the gym. I have experienced what having a great (or a not so great) outfit can make you feel like at the gym, and how it can actually effect your workouts. I have watched the fitness apparel industry grow over these years from just a few dominating brands, to now way more than I can even count. I have tried all the popular brands, and know what brands are good and what ones aren't. If I were to start this business, I would ideally like to first open it up in a college town like Gainesville. Based on this success here, I think opening more locations and allowing franc...

1. The Pitch  Link to Video 2. Feedback I didn't receive any feedback on my original pitch, but I did make some notes when going over them in class, and some of the feedback and tips given for other people. When recording my original pitch, it didn't appear that the camera had cut off part of my face but it did. So better camera, lighting, and angles were done for this pitch. Another thing was I added more statistical data, as people in the class associated that type of data with being more knowledgeable on the subject. Additionally, there was a point made to not talk about yourself so much, and I feel like I mentioned what I liked and my personal beliefs too much in the first pitch so that changed. I also was wearing one of the fitness outfits that my company would carry, but with the quality of the video you couldn't really tell what was unique about it. I originally wanted to wear an outfit that you could tell was a different than what you can usually find, however...

Customer Segment: women aged 18-30, with an interest in fitness/a healthy lifestyle Picture of Customers: this is a campaign shoot from Buff Bunny Collection Customer Avatar: Age: a college student, early to mid twenties Hobbies: working out, cooking, doing yoga, going to the beach, playing with animals, sorority, movie/game/wine nights, reading, traveling, Starbucks, writes a fashion and lifestyle blog, enjoys makeup Car: White   Jeep Grand Cherokee Children : None yet, but wants 3, may even adopt- she does have two dogs, both she rescued from a shelter TV Shows:  Friends, The Bachelor, Game of Thrones, Vampire Diaries, Gossip Girl Books: likes classic romance novels, and life/self help books Employment: a full-time student, she wants to be a nurse, currently works part time at a spa (only 2 days a week because school takes up a lot of time) Typical Day: On days where she doesn't have to be up early for class or work, she likes to take the dogs on at least...

My Human Capital: 1. I think I have very good people skills. I have worked in the service industry (in restaurants) since I was old enough to work. Working in this industry taught me to not only know how to speak and interact with people, the more they like you the better they tip, but also how handle bad situations in a way that they can still leave satisfied. My managers often applauded me on how I handled certain situations with customers when they were not happy. 2. I am generally a very positive person. I tend to look at problems that come up in a more positive light, and figure out how to solve them and move on, rather than dwell on the negatives. 3. I think I am also a very strong willed person. I am definitely someone that doesn't take no as an answer and will do whatever it takes to get where I want. Maybe this could be seen as a negative for some, but to me it is a positive attribute I give to myself because I know that I will not settle for things that aren't ...

Segment: Females aged 18-30 (roughly), with an interest or need in fitness apparel Interview 1:   my roommate, a 21-year-old girl For this buyer, quality and style mattered the most. When shopping for activewear, it was important that she got good quality products, that also fit her unique style. For her, price was not much of an issue. She mentioned one of her favorite brands being LuluLemon. Though their leggings start at around $100 a pair, in her opinion they last forever (and come with a lifetime warranty, so they will replace them), are cute and comfortable, and you can get them hemmed for free. In her opinion, she liked having a few pairs of more expensive items that she really liked, than multiple pairs of cheaper ones. She also said she did most of her shopping online, even though there were some Lulu stores, they never had the unique fun designs available in store. I mentioned when buying things online, there are things like sezzle and after pay, that let you mak...